looking at the company Pandora today, you can’t even imagine that it all started as a small family business. The founders of the company, and at that time it was a small shop in Copenhagen (Denmark), were a married couple Pera and Winnie Enevoldsen.
They have their first storeopened at 1982 year. At first they were engaged in the sale of jewelry from Thailand until they decided to create their own line. In 1987, they began development, which involved a team of designers. The main idea was to create exquisite jewelry that would help women express their style and personality. The concept in the form of a bracelet with interchangeable charms was invented and implemented in 1999, and in 2000 the first collection went on sale. It was then that the current name appeared. “Pandora” .
It is noteworthy that 10 charms from the first collection are still on sale today. Of course, their design has undergone small changes, in step with the times. Here is a rather rare photo of the first collection. The photo shows 24 charms, but only 15 were the original designs of Pandora designers. Also pay attention to the bracelet — it is made of blackened silver with a clasp — carabiner.
The products were so popular with the public that in the shortest possible time the demand for bracelets many times exceeded the supply. In just a few years, the company has become a global giant, and jewelry PANDORA have become an entire industry. In 2005, a full-fledged factory with a full production cycle was opened in Thailand (Bangkok).
All jewelry is made by hand, materials such as silver, gold, original alloys are used in the work (represented in the collection “Pandora Rose” ), precious stones, Murano glass and even wood. Each charm goes through more than 20 people before it reaches the store — so you can be sure that you are getting the highest quality product, made responsibly and with love.
In 2005, a sales level of 5 million units per year was reached, a year later this number was doubled. PANDORA stores are opening at a record pace around the world.
The product line has also been expanded, PANDORA began to offer her fans not only bracelets and charms, but rings, pendants, chains.
Since 2009, the company has been one of the three largest jewelry brands.
In 2010 year PANDORA released a line of watches — it also retains its individuality: you can change the strap, bracelet, remove the ring around the dial.
At the moment jewelry PANDORA are sold in 10,500 stores (stores are opened on a franchise basis) in 65 countries around the world. The collection contains over 800 charms.
The most popular charm is the angel. Its sales are over 2.5 million units worldwide.
Buy Pandora in Ukraine available in 15 official stores in major cities. 8 stores opened in Kyiv PANDORA in large shopping centers. 1 store each in Odessa, Kharkov, Lvov, Vinnitsa, Donetsk, Dnepropetrovsk.
Unfortunately, most of the shares listed by the company are not available in Ukraine. It’s hard for me to tell the reason. It is a pity that the company does not understand that in this way it is possible to increase the number of fans at times, because if someone gets a promotional bracelet, then how can they resist and not fill it with charms?
Also, on the eve of big holidays, the company produces special charms. Often they come in beautiful individual packaging. For example, such a charm was announced on Valentine’s Day 2015.
We all know the myth about the chest with troubles and sorrows and its curious mistress, but few people remember that the very name Pandora means “all-gifted”. I think the choice of such a name has become crucial for the brand. Perhaps that is why PANDORA has been sharing its gifts with the world for 30 years now, and the popularity of the brand has only continued to grow over the years.