As you already know from the previous article, the Pandora jewelry brand was founded in 1982 in Denmark by the spouses Per and Winnie Enivoldsen.
They, probably, even in their wildest dreams could not imagine that very few years would pass and their company would become a global giant in the production and sale of jewelry around the world and capture the minds of millions of women on all continents.
The first store was opened in Copenhagen and was quite small, and since 2000 the company began to expand into the markets of other countries — the concept of the Pandora bracelet was presented in the form in which we see it now. The evolution of Pandora products can be traced in the catalogs of different years, who are interested — read here. The first plant in Thailand was opened in 1989, today the company has 4 full-cycle plants in this region, which employ more than 11,000 people.
In 2003, the company entered the US and Canadian markets. The US market is the largest to this day. There are 2311 stores open in the USA! Asia does not lag behind the USA, in 2011 the 100th store was opened in this region, today there are many more. Pandora stores in the UK and Spain opened in 2005. In 2009 — in Hong Kong and Poland. Australia has over 700 stores and is the third largest market. Pandora began conquering the countries of Eastern Europe in 2009 and, as experts say, this market is the fastest growing. For example, today there are 315 stores open in Russia alone. The first six stores were opened in 2010 in Moscow and St. Petersburg. Strong pull, right? Original Pandora products in Russia can be bought in many cities. Since 2016, original Pandora products can be bought in Belarus. The first chain store in this country opened in January, which undoubtedly pleased the fans of the brand in this country. Today, Pandora products are sold in more than 100 countries, in 9600 stores, and this number is constantly growing.
Pandora’s jewelry is not limited to bracelets and charms, their list is very wide: rings, necklaces, pendants, earrings. Charms are also very diverse and made of materials for every taste: silver, gold, rose gold, oxidized silver, Murano glass, and even wood. There are a lot of different bracelets in the Pandora collection. The stones that Pandora uses in the manufacture of jewelry are also striking in their diversity. Read more about them here. Pandora products appeared in Ukraine several years ago and quickly became very popular among fashionistas. You can buy original Pandora bracelets and charms in 26 stores in the following cities: Kyiv, Lviv, Dnepropetrovsk, Odessa, Chernihiv, Krivoy Rog, Cherkasy, Vinnitsa, Poltava, Kherson, Zaporozhye, Kharkiv. Unfortunately, Donetsk has disappeared from this list; several shops were also opened there. From time to time, Ukrainian Pandora stores hold various promotions dedicated to festive events. This is a charm as a gift when buying a bracelet, or a discount on rings, as well as special promotions of individual stores (usually when new ones are opened). To be aware of the offers of the Ukrainian division of Pandora — visit the store more often or ask the sellers to sign you up for SMS — informing. See the addresses of Pandora stores in Ukraine here. You can follow the news of Pandora on facebook / facebook, subscribe to the page and you will be aware of everything. Official Pandora online stores are open in the following countries: Germany, France, Italy, Holland, Denmark, Poland, Sweden, Great Britain, Brazil, USA, Australia, Hong Kong, Japan.
You can compare prices for interest in different countries for Pandora products. The only negative, in my opinion, of these stores is that they do not ship products abroad, which cannot but upset collectors, because from time to time Pandora releases limited collections specifically for a certain country / region that I would like to purchase.
In conclusion, I can say that Pandora is a company with a vertically integrated structure and carries out the entire cycle from the development of its own design and manufacture to global promotion and distribution in the world market. PANDORA’s mission, then and today, is to offer women around the world an unparalleled selection of contemporary, high-quality, handcrafted jewelry at affordable prices. Every woman has her own unique story — a personal collection of special moments that make her who she is. And it is Pandora who preserves these moments and calls them unforgettable. However, like the history of the PANDORA brand itself, which continues …