“Do you remember how it all started?” — a line from a well-known and loved by many songs will set the mood for today’s article about the history of the famous jewelry brand Pandora.
I don’t know about you, but it’s always interesting for me to read about the formation of great personalities and leading global companies — everyone has such a different path to success and recognition, but they all have one thing in common — new ideas that people literally burn with and the desire to bring them to life.
In this article, I suggest you take a small visual excursion into the history of the Pandora brand — see how the catalogs of our favorite products looked like at the time of the beginning of the «capture» of the minds and hearts of women around the world.
The first directory I could find is for 2000when the first Pandora collection was released, which consisted of only 1 bracelet and 24 charms. By the way, 10 charms from that collection are still on sale today.

Now the Pandora collection includes more than 50 bracelets, about a thousand charms, rings, earrings, pendants, and all this in such a short time period! Impressive, right?

The following directory that I could find refers to 2003.

Look, the logo is not at all the one we are used to, and the charms do not have the articles we are used to.
Take a close look at the charms: some are still on sale today, and perhaps your bracelet has almost the first released charms?

Catalog 2004

Pay attention to the model on the cover — she has 3 Pandora chains with charms around her neck. Imagine how hard it is. Now the company does not offer to wear charms around the neck, maximum charms are pendants. Lots of abstract charms, themed charms coming later.

Catalog 2005

Please note that some charms have remained as they were, and some have gone through a kind of upgrade and now look a little different. For example, a cat and a pig cannot be recognized, but an owl, a snake, a dog and a hedgehog have not changed at all. Also in this catalog there is a sufficient number of gold charms.

Catalog 2006

There are enough charms, but there are no options for bracelets yet. In the catalog we see a standard Pandora base bracelet.

Catalog 2007

The design of catalogs, starting this year, is becoming more and more similar to the one we have become accustomed to in recent years. White background — well, so that nothing distracts from admiring such beautiful decorations.

Articles of charms are becoming longer — if in previous years they were three-digit, then in this catalog they are already 5-digit. A thematic division of charms appears, variations of the Pandora bracelet in gold and bicolor.

In total there are 7 bracelets in the catalog. There were many rings and earrings. The rings are presented singly so far, it will be proposed to combine them in several pieces a little later. A sufficient amount of Murano, there are also dividing chains.

Catalog 2008

Since 2008, catalogs have become almost the same as we are used to seeing them today. So I’m posting just a couple of photos.

A significant event — since 2008, a crown appears above the letter “O”.

Catalog 2009

Pandora’s core philosophy of capturing unforgettable moments and preserving them is increasingly reflected in catalog photos and other printed products.

Catalog 2012

Catalog 2013

Catalog 2014

Now Pandora product catalogs are released with each new collection, and they appear very often. In addition to seasonal collections (winter, spring, summer, autumn), there are special collections for the holidays: Christmas collection, Valentine’s Day collection, Mother’s Day collection, off-season collection (summer-autumn).